PZ Cussons cashes in on nude Kate Moss fake tan ads
In the ‘80s, Klein reached infamy for his controversial ads. In a 1980 spot featuring 15-year old Brooke Shields, she asked the viewer, “Do you know what gets between me and my Calvins?” Of Moss, the designer seemed equally preoccupied with her appearance of youth, : “Kate has that quality of child woman thing which touches a nerve.” Moss’s rise to fame also ushered in the fashion world’s fixation on heroin chic, a ‘90s phenomenon that fetishized visible collarbones and sunken eyes. Klein defended his lineup of waiflike models. “She is thin but she’s natural” he said of Moss. “There’s nothing artificial about her; there’s nothing fake.”
Shot back in 2002 for UK Vogue, photographers captured Miss Moss at what I think was the peak of her hotness. Faded colours and salvaged materials were combined to create a deserted island vibe that set off the deep tan of Kate’s bare skin. This is the darkest I have seen her and it looks surprisingly natural with her sun-kissed hair – which is a perfect example of this season. But before you go calling your spray tan lady asking for the darkest shade, there’s one little thing you need to remember. Fake tans this dark may look great on film, but that doesn’t mean they work in real life. Take my advice and save it for a photo shoot.
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