The executive?s ?How Mercedes-Benz used community inspired Instagram ads to fuel their GLA launch? session with an Instagram executive looked at highlights of content on the brand?s Instagram account that aided in the promotion of Mercedes-Benz?s new GLA model. The campaign promotion concentrated on creative snapshots of consumers? trunk mats and utilized hashtags to prolong engagement.
While Mercedes believes there is no better platform of its kind than Instagram, it also put great thought into the couple of hashtags associated with the campaign, which were #ThingsOrganizedNeatly and #GLAPacked.
Why Instagram is Mercedes-Benz?s go-to platform for car launches
NEW YORK ? A Mercedes-Benz executive at the Mobile Marketing Association?s SM2 Innovation Summit said that the brand?s wholehearted commitment to advertising on Instagram has developed into a broader community driven by emotional imagery.
