Some artists are jumping ship for the anti-AI portfolio app after Meta began using Instagram content to train its AI models. So what is Cara? We explain.
Cara is a social networking app for creatives, in which users can post images of their artwork, , or just their own text-based musings. It shares similarities with major social platforms like X (formerly Twitter) and Instagram on a few fronts. Users can access Cara through a or on a browser. Both options are free to use.
Cara isn’t necessarily introducing any ground-breaking technological advancements. What it is offering, though, is an escape button for artists to bail from the increasingly hellish and prohibitive creative environment on Instagram.
Early last week, Cara had only a few thousand profiles. But in the past few days, Instagram users like began posting links to their new Cara profiles on their stories, with some even .
Brooklyn-based artist Hyesu Lee about her conflicted thought process related to the Cara app fervor. She shared that she downloaded the app out of panic when others told her that Instagram might steal her images to train its AI, but once she had the app, she felt too defeated to make an account.
